Whilst everyone has heard of Google, what is less well known is Google+ and even less known well known is how it works. So, we thought it would be useful to tell you a little about it.

Firstly, it is a social network created by Google. Some of its features have come from existing platforms that they offered, such as Picasa, which was a photo-sharing platform.

Some Google+ facts relevant to business advertising

  • Over 5m UK Google+ users
  • 80% of brands have a presence on Google+
  • 52% of online business to consumer (B2C) marketers and 46% of business to business (B2B) use Google+ as a source for new business
  • Google ensures that users of Google+ are ranked higher in search than users of other social media platforms

When you log in, the main page has a stream of content, which is similar to Twitter and Facebook. You add contacts to your Google+ account and you then assign them to a ‘circle’, which is a way of categorizing and organising your contacts. Within Google+ you can share messages or links with everyone or just those that are in your circle.

WHY IS GOOGLE+ IMPORTANT FOR YOUR BUSINESS?

Well, worldwide there are over 300million people active on Google+. In the UK there are 5 million registered to use Google+. Whilst its popularity in the UK is nowhere near Twitter or Facebook, it is increasing. Therefore, as a business it is important that you maintain some sort of presence on it, or risk being left behind. If you are not on it, there is a strong possibility that a lot of your potential customers are.

For example, imagine you are a dental practice. Someone new moves in to the area, and has a dental emergency soon after moving in. Their original dentist is not practical to see had therefore the chances are they will go to Google and type in ‘dentists in [area name]’. Google will then show them listings based on a mix of those closest to them and those with the highest reviews. So, where do the results come from………..yes, you’re right, they come from Google+. Therefore, not being on it, means you are not reaching potential customers.

HOW CAN SOCIAL LEAD HELP YOU?

We can help you by managing your Google+ page, if you have one. Alternatively, we can work with you to create a page. Further to this, we will then regularly post content and grow your follower base.

WHAT DOES OUR HELP COST?

From the very outset we have been keen to have a very transparent pricing policy, which means that we only get paid for the actions we can actively demonstrate we have undertaken. We don’t try and hide under an opaque ‘per monthly’ fee, as some other agencies do.

SET UP

Assuming you already have a Google+ account, we will work with your existing account. At the outset of the engagement there will be a small set up fee. This covers the cost of spending time getting to know your business, what your Google+ objectives are and what you would like us to do. As part of this we will follow up with an objectives document, which clearly states what both parties are looking to achieve.

The cost of this is a flat £297.

POSTING TO YOUR GOOGLE+ PAGE

We charge a flat £10 for every post we make on your Google+ page. For this we will use imagery/advert you provide us with

If you would like us to produce an advert for you, we will agree the cost of this separately.

INCREASE YOUR FOLLOWERS

We will work with you to identify what a ‘good’ follower looks like and then look to engage with these with the aim of getting them to follow you.

We will charge £3 for every new follower we get for you.

WHAT SHOULD YOU DO NEXT?

We offer a very flexible approach; so if you are interested in knowing more, please do get in touch!

    Alternatively you can contact us on 0161 818 9380.