Facebook

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Who hasn’t heard of Facebook? Without doubt it is one of the leading platforms for businesses looking to engage with potential customers.

Why is Facebook important for your business?

Around the world there are over 1.5b active users. Facebook also recently announced that it had its most successful day with over 1bn logging on in a single day. Now, just imagine getting your name in front of all of them!

However, more realistically, Facebook allows you to target your message to specific demographics. For example, if you are a wedding photography business based in London, you can produce a message/advert and have it displayed to females who have a relationship status as ‘engaged’ and living in London. Alternatively, if you are a residential care home provider in Birmingham you could target males and females over the age of 65, based in Birmingham who have ‘care’ as an interest.

What this means is you don’t need to adopt the ‘spray and pray’ approach that traditional advertising often produces. Instead, you can focus at a target group that you know are likely to be buyers of your services and thereby increase the chances of converting them into a customer.

Some Facebook facts relevant to business advertising

  • More than half of the UK adult population is on Facebook
  • The biggest growing demographic is users over age 65
  • More video us uploaded to Facebook than YouTube
  • c70% of Facebook users check their news stream every day
  • 25% of time spent on line is spent on social media sites
  • Facebook user spend on average 1.5h a day

WHAT CAN SOCIAL LEAD DO FOR YOU?

We know Facebook and we can make it work for you! There are primarily two services we can support you with:

RUN AN ADVERTISING CAMPAIGN

At the outset we will have a discussion with you to understand your services and identify who your target market for buyers is likely to be. We will then work with you to design a campaign to target that group. Our campaign can be based on pushing a particular product or service and use artwork/media that you already have or we can work with you to design something.

INCREASE LIKES TO YOUR FACEBOOK PAGE

If you already have a Facebook page set up, we can work with you to organically increase the number of likes to your page. This is important as the more likes you get the more your page will start to naturally appear in the newsfeeds of the friends of those that liked it – this is important as the domino effect of this is that they could then also like it, which in turn means it appears on their friends’ page. If you’ve heard of the 6 degrees of separation, you’ll know what a powerful impact this can have!

WHAT DOES OUR HELP COST?

From the very outset we have been keen to have a very transparent pricing policy, which means that we only get paid for the actions we can actively demonstrate we have undertaken. We don’t try and hide under an opaque ‘per monthly’ fee, as some other agencies do.

SET UP

As part of every engagement there will be a small set up fee. This covers the cost of spending time getting to know your business, what your social media objectives are and what you would like us to do. As part of this we will follow up with an objectives document, which clearly states what both parties are looking to achieve.

The cost of this is a flat £297.

Run an advertising campaign

We charge a flat £10 for every post we make on your Facebook page. For this we will use imagery/advert you provide us with
If you would like us to produce an advert for you, we will agree the cost of this separately.

Increase likes to your page

We charge a flat £3 for every additional, and real (!) like we get you for your page. We have a number of approaches to doing this, ranging from slow and steady to hard hitting and highly impactful campaigns that will give you a quick boost.

What should you do next?

We offer a very flexible approach; so if you are interested in knowing more, please do get in touch!

    Alternatively you can contact us on 0161 818 9380