Twitter is by far the fastest growing social media site for businesses looking to engage with potential customers. Not having a twitter presence is almost not an option for any business today.
Why is Twitter important for your business?
More time is spent on twitter compared to any of the other social media platforms. The expectation nowadays is that people expect to be engaged with at all times and want up to the minute content. For a user, twitter is perfect way to spend ‘dead’ time, such as the commute to and from work, sat in front of the telly or just wanting to take a 5 minute break from it all. Many consumers will access their twitter feed between 5-10 times a day, with more regular users checking more than 20 times a day.
All of these are opportunities for potential customers to see your business, which in turn is creating awareness of your brand, product or service.