LinkedIn is a social media platform for professionals and designed to increase your network and relationships with industry peers and contacts. LinkedIn is a platform that helps you get in front of key buyers, or at least helps raise awareness of your brand, product or service directly to them.
Why is LinkedIn important for your business?
There are a number of ways in which you can use LinkedIn. However, we find it offers most value if you use it as an individual rather than as a brand. As it stands you can set up your company LinkedIn page. But, statistically these get little engagement. Therefore, using the profile of an individual in your business to connect with people is by far the most effective route.